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Public awareness drops number of traffic accidents in Jeju
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승인 2011.04.12  11:43:01
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As the number of traffic accidents in Jeju decreases, public attention is focused on whether Jeju could hold the answer to a safer, advanced transportation culture.

According to the Jeju Provincial Police Agency on April 10, the number of traffic accidents for March of this year was 690, which is a decrease of 21.8 percent (882 accidents) from that of the same period last year.

The number also decreased from that of 2009 during the same period which saw 751 traffic accidents.

The number of deaths due to traffic accidents in the first quarter of this year was 12, which is a sharp decrease from last year’s 27 deaths. The number of those injured increased from last year to 1,335 from 1,151.

This recent decrease in traffic accidents has been accredited to the crackdown on the violation of traffic rules, education and publicity about preventing traffic accidents, as well as a higher awareness of this issue among the public.

In order to develop pan-regional movements on preventing traffic accidents, the Jeju police department made a public service advertisement and a publicity video. The video is broadcast through televisions and electronic displays in Jeju Island.

The video increases the awareness of traffic accidents and their harmful effects. Koh Du Shim, a famous Jeju actress, appeared in the video to maximize its the publicity.

The police also strengthened education to prevent traffic accidents, which is provided to Jeju citizens and students.

“Jeju recorded among the lowest transportation culture index, which was decided by the Korea Transportation Safety Authority last year. Moreover, Jeju had the highest increase of deaths from traffic accidents,” said a spokesperson from Jeju Provincial Police Agency. “We are focusing on decreasing traffic accidents this year.”

Due to the expected increase of visitors to the island during the spring holiday season, the police are preparing measures to prevent traffic accidents. The police also requested that drivers be mindful whil on the road.

(Translated by Koh Yu Kyung)
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