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JNU Water Industry Center presents at the 4th UIC ExpoA major Seoul expo gives students a chance to get positive feedback on their products
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¡ã Unique student-developed Jeju water products presented at the largest industry-academia collaboration expo in Korea. Photos by Angela Kim

The 4th University Industry Cooperation (UIC) Expo was held from Nov. 22 to Nov. 24 at the COEX Convention & Exhibition Center in Samseong-dong, Seoul. The largest industry and academia collaboration expo in Korea was organized by the UIC Expo planning committee, the National Research Foundation of Korea, the Korea Institute for Advancement of Technology, and the Korea Industrial Technology Association.

The event, which attracted over 30,000 visitors, was sponsored by the Ministry of Knowledge Economy, along with the Small and Medium Business Administration.

More than 370 organizations participated through 455 booths installed in the convention center. Out of 53 participating universities, Jeju National University (JNU) proudly represented the island.

Of note, the Jeju Water Industry Center (JWIC) from JNU successfully attracted many visitors to its booth. While some organizations simply displayed its program brochures, JWIC advertised its EduWater program and its products in a more active manner.

EduWater is a program offered at the JNU through JWIC to full-time students majoring in 13 different fields related to the water industry. It is an example of collaboration between industry and academia.

Out of 16 products developed by its students this semester, JWIC carefully chose four products to present to the public before their official product launches: Jeju-specific massage techniques, Jeju jelly water made out of magma seawater, and Jeju beer with Sasa Borealis, a beverage made from the common poaceae family plant on Jeju known for its health benefits and mandarin.

The EduWater program gives students an opportunity to develop their own product with financial support from the center. The unique Jeju massage tool was created by team Addinang out of Japanese cedar and basalt. The team not only designed the tool, but also composed an accompanying instruction manual. For three days, the team Addinang offered 10-minute long trial massages to visitors. By the end of the first day of the expo, team Addinang had already been fully booked for the rest of the three-day event.

“Most people here today said they have not gotten any massage experience. Even though the massage sessions were very brief, they loved it. I’m glad I had this chance,” said Choi Na Young, a senior majoring in chemical and biological engineering and a member of team Addinang.

“It was a great pleasure to bring unique Jeju massage tools and techniques to Seoul and show people how it is used. I’m proud. Starting with these kinds of trials, I hope Jeju will increase its influence on the spa industry. I had fun as well,” said environmental engineering major student Im Hwi Taek, who is also a member of team Addinang.

“It was great. I would love to get [this massage tool] in the future if I can,” said Kim Tae Sung, a college student who visited the booth on the second day.

The beverage samples were quite popular too.

“We had to increase the amount of samples due to high demand on the first day,” said EduWater Coordinator Kim Hyo Jeong. “Thankfully, a lot more people than what we expected came to our booth.”

Students who developed the product stood by and listened carefully to visitors’ feedback. Since they are not final products, students are still trying their best to accommodate all tastes and preferences. Fortunately, most of the feedback was positive.

“It was very refreshing, both the idea and the taste,” said Kim Dong Bae, an office worker visiting the booth. “I personally don’t enjoy Korean beers because [they are] too simple. I want Korea to have a wide variety of beers like Germany. I think these students [are doing] their job very well.”

Most visitors who sampled the beverages said they are willing to purchase them in the future, especially Jeju-specialized beers with Sasa Borealis and chenhyehyang (a type of Jeju mandarin).

Compared to other student-developed products presented at the Expo, JWIC’s Jeju-specialized products definitely caught the eyes of visitors.

¨Ï Jeju Weekly 2009 (http://www.jejuweekly.com)
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