▲ Seongsan Sunrise Peak. Photo courtesy Jeju Special Self-Governing Province
A six-month survey has revealed that most foreign visitors come to Jeju for the island’s beautiful scenery.
The survey was conducted by the Jeju Tourism Organization (JTO), and the Jeju Development Institute (JDI) from September 2011 to February 2012, with a sample of 364 foreign tourists. Its purpose was to find ways to attract more foreign tourists to the island and to maximize budget accommodations.
Regardless of nationality, 75.9 percent of tourists said the purpose of their trip was “to see the beautiful scenery.” An additional 12 percent said that they had come to Jeju because of its unique nature.
In terms of activities, sightseeing was the most popular, followed by viewing Jeju’s natural resources and ocean scenery, experiencing local cuisine, and visiting museums, exhibitions, and art galleries.
Asian tourists prefer historic and cultural sites, while European and North American tourists prefer walking and trekking.
▲ Yongcheon Cave... a marvel. Photo courtesy Jeju Special Self-Governing Provincehttp://www.jejuweekly.com/news/articleView.html?idxno=1253
Concerning transportation (more than one answer could be selected), 55.7 percent said to have used public buses, and 54.6 percent had taken at least one taxi. The next most popular way to travel around the island were rental cars and tour buses with 23.15 percent, and the Jeju City Tour Bus with 13.4 percent.
About 60 percent of visitors had received information about Jeju from their friends and families, while 58.3 percent visited the official Jeju Island Web site, and 51.4 percent went to the Korea Tourism Organization Web site. Blogs and reviews were looked at by 44.4 percent of visitors, and only 34.2 percent used guidebooks.
For accommodations, 36.1 percent stayed at budget hotels, 23.6 percent stayed at guest houses, and 19.7 percent stayed at youth hostels. Only 6.9 percent of foreign tourists spent time at high-end hotels and resorts.
“Since many tourists prefer guest houses which have relatively cheaper prices (between 20,000 won and 30,000 won), guesthouses should be included in the Tourism Promotion Regulations to be properly managed,” said JDI researcher Jung Seung Hoon.
On average, most tourists dedicate 15 days to their vacation and spent 12 days in Korea. They stayed on Jeju for only about 2.86 nights.
The survey also showed that 92 percent visited the island for the first time.
Also, as a whole shopping, entertainment, transportation, and road signs received relatively low scores from foreign tourists who overall did not find them acceptable. One of the most common complaints was that they were unable to purchase bus passes.
For more information, call the JTO at 064-740-6042.
(Translated by Angela Kim)
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