[This is part of a series promoting Jeju CVB and the local MICE industry.]
MICE events are Meetings, Incentives, Conven-tions, and Exhibitions that involve large groups being brought together for a well-planned agenda around a particular theme, such as a hobby or a profession.
Jeju MICE is central to the tourism industry and it must stand out from other competing MICE destinations around the world. Jeju CVB is charged with this task, ensuring the island has the best facilities and services and also a recognizable MICE brand.
Jeju has long been recognized as a resort and one that ranks alongside just about any other in the region and the world. That the MICE industry is building its strategy and branding around this makes sound business sense. By focusing on what Jeju does best the industry is positioning itself for value in a rapidly changing world.
Resort MICE
“Resort MICE” is what makes Jeju different. The facilities and services are still world class - reflecting Jeju’s impressive international ranking - but when it comes to going that little bit further, “Resort MICE” tells you what you need to know.
Where else can you go for a swim in pristine turquoise seas one minute and then rest in a woodland resort on the slopes of the fabled Mt. Halla the next? There is no doubt that Jeju is unrivalled in its credentials as a leisure destination.
Delegates want variety from their MICE trips. Golf may not be everyone’s cup of tea, but Jeju’s world-class golf courses are there for you if it is. If not, UNESCO World Natural Heritage sites such as Seongsan Sunrise Peak might be more to your taste.
Rest and recuperation? Jeju does that, too. The wellness industry on Jeju Island is booming as people increasingly recognize the health-giving properties of its water, minerals and local produce. After a day of conferences, an evening spent being pampered is the least that MICE delegates can expect.
When you think “MICE” think “Jeju” and when you think “Jeju” think “Resort.” Resort MICE is what sets Jeju apart and it is exactly what your business needs to make its next MICE trip an unqualified success.
For more information about Jeju MICE, visit jejumice.or.kr
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