▲ Caitrin Moh, MICE manager, Korea Tourism Organization Singapore Office
1. What are the most important factors that make Jeju among the leading tourist destinations in Asia?
The image of the destination is important, such as the accessibility, security and political situation. The cultural attributes are important, as visitors would like to be immersed in the local traditions and cultures of the destination. The hospitality and service standard of the local suppliers and vendors should not be forgotten, as well as the gastronomic experiences.
2. Jeju tourism has undergone many changes with more locals and foreigners coming. What factors do you think attracts them?
Jeju is a beautiful island that offers great natural attractions. It is the only place in the world to hold three titles from UNESCO: World Natural Heritage, Biosphere Reserve and Global Geopark.
Besides the natural beauty, the island also offers great walking trails (Jeju Olle) that allow visitors to explore and experience local culture. The island is also famous for its black pork cuisine and seafood. It is a great getaway for a few days, a good place to unwind and bond with colleagues.
3. What is unique about the Jeju MICE industry?
To MICE planners and organizers, the nature, the great golf courses and the accommodation choices are what makes Jeju stand out as a strong destination. Participants can enjoy meetings in relaxing surroundings.
4. What special strategies does Jeju have to lead the MICE industry?
I guess the question is what can Jeju MICE industry players do to elevate their presence in the global market. If so, the Jeju MICE players have to more actively reach out to global potential buyers by participating in international roadshows and providing more user-friendly MICE promotional materials in various languages.
The homepages and websites should be equipped with multi-lingual interfaces and they should train a bigger pool of MICE professionals with multi-lingual abilities to manage the expectations of international audiences.
ⓒ Jeju Weekly 2009 (http://www.jejuweekly.com)
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