Good news for soju fans as two new types of the rice-based spirit have been released on Jeju called 'Pureunbam.' (Translates as 'Blue night'.)
While 'Hallasan' soju has long been a favorite among Jeju residents, 'Pureunbam' soju aims to compete by introducing a slightly weaker 16.9% 'Short night' soju, along with a more standard strength 20.1% 'Long night' soju.
The soju is made on Jeju and is available in the standard 360ml glass bottles. It was first released on Sept. 15 in Emarts around the country.
Interestingly, the new soju is owned by the fairly massive 'Shinsegye group.' This company owns department stores throughout Korea as well as the Emart supermarket chain.
In order to help with their first foray into the soju market, they enlisted the help of ex-Sistar member Soyou to perform a version of the song 'Blue nights of Jeju.'
Of course, 'Blue Night' soju is not the first alcoholic drink company to move to Jeju.
ⓒ Jeju Weekly 2009 (http://www.jejuweekly.com)
All materials on this site are protected under the Korean Copyright Law and may not be reproduced, distributed, transmitted, displayed, published without the prior consent of Jeju Weekly.
Mail to email@example.com | Phone: +82-64-724-7776 Fax: +82-64-724-7796
#505 jeju Venture Maru Bldg,217 Jungangro(Ido-2 dong), Jeju-si, Korea, 690-827
Registration Number: Jeju Da 01093 | Date of Registration: November 20, 2008 | Publisher: Hee Tak Ko | Youth policy: Hee Tak Ko
Copyright ⓒ 2009 All materials on this site are protected under the Korean Copyright Law and may not be reproduced, distributed, transmitted, displayed, published
without the prior consent of jeju weekly.com.