This is not Justin Bieber or PSY’s new music video. This is a music video from elementary school teachers in Gangwon Province, South Korea. Why do they make it? The image of the teacher is not really matched with the music video that is mainly made for singers. Let’s find out why they did it.
Here is a part of the lyrics in the music video. "You, you are the teacher for Gangwon Province. You, you are the teacher to be recruited. You, you are the teacher to teach students in Gangwon Province.” There is a reason why they wrote this lyric.
Mrs. Jung, who graduated from Seoul National University of Education, has many worries. She knows that if she applies to a position in Gangwon Province, she will surely get a position to teach students.
But she is not sure she will be able to tolerate to live in a farming and fishing village in Gangwon Province. She knows that she has to wait one or two years to become an elementary school teacher in Seoul due to an excessive number of people, but it is not easy to give up the modern and advanced life and friends in Seoul.
So it is not strange that Gangwon Province has experienced a shortage of elementary school teachers for three years. Next year there will be 100 empty spots that they have to find teachers for.
There are two totally different situations. One place has too many teachers, whereas the other place has no teacher.
In fact, Gangwon Province has a reputation for being a remote mountain place with an inconvenient transportation system. In other words, Gangwon Province is equalized with the countryside. So, some people made a joke that teachers there will get paid by potatoes or lunch for students is full of potatoes.
Besides a music video, there is also a poster to attract students who recently graduated from teaching colleges. It is not a poster of a celebrity. It is a poster of a teacher.
The poster uses a model who is currently working as a teacher in Gangwon Province. She seems to enjoy surfing and skin scuba diving on the weekends. It is saying that if you come here, you can enjoy leisure activities like her on the poster.
Application for the elementary school test starts on Sept. 25th. Since teachers work hard to promote Gangwon Province by using a music video and poster, many people in Korea watched the video and love it. People wonder how many students will change their mind.
ⓒ Jeju Weekly 2009 (http://www.jejuweekly.com)
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